![]() GAME 3: Week 1 = 3.6x the revenue of Day 1.įrom this tiny sample size, looks like Week 1 game sales are often anywhere between 2.5x (if your launch buzz disappears near-immediately or you have a stellar first day) to 4.5x (if you get second wind or have a super chunky tail!) compared to Day 1. GAME 2: Week 1 = 4.2x the revenue of Day 1 GAME 1: Week 1 = 2.8x the revenue of Day 1 To try to work this out, I poked around some midsized standalone Steam titles I have access to (sorry, no specific names!) which launched around 8am PT. But let’s just pretend it was a game all on its own.) SplatterCat’s video on Narita Boy (see below) isn’t even the most viewed of streamers if you look across all of YouTube - several non-English language streamers are doing even better.Īs some of you may recall, back in November, we did a survey on median Week 1: Month 1 and Week 1: Year 1 Steam revenue - helpful if you’re trying to forecast worst and best-case scenarios for your game after launch.īut how about a game that’s just come out, like The Binding Of Isaac: Repentance, which launched today? How do we think it should have done from Day 1 to Week 1? (Actually, Repentance is a DLC, so I think its sale/review patterns may be different to a standalone game. So thanks to the above streamers for making the effort to play new/different games! And honestly, this is a tiny subset of the total streamer universe. People will wanna watch games they wanna watch, unless they truly stay for the person.” Most players want to watch games that are… already popular: “All variety streamers… also know the woes of fluctuating viewership based on the game you play. It’s worth noting - as documented in this Reddit post from 2018 - that ‘variety’ streamers are battling against one notable fact. (Do you have other streamers you think should be mentioned alongside them? Ping us and we’ll round them up in an upcoming newsletter.) But I’d also point you to Retromation, Rhapsody, and BaerTaffy on YouTube as streamers I’ve seen pick up a game and make a concrete difference to its popularity. Look, there’s a lot of other ones (too many to count!), and some of these folks concentrate on roguelikes that can garner repeat plays. He’s definitely a streamer I see mentioned as a discovery driver. Right now he’s doing multi-videos on Dandy Ace, Monster Train: The Last Divinity, It Takes Two and Monster Hunter Rise all at the same time. He has 369,000 subscribers on YouTube, and enough interest in the space to do multiple Let’s Play series at once. Wanderbots is another ‘frighteningly large amount of content’ streamer. We’ve also seen multiple other wishlist graphs where he gave a good bump to games, even playing pre-release versions. We previously referenced SplatterCat in our article on Nova Drift ‘taking off’. ![]() Not only does he have 607k YouTube subscribers, he ONLY tries unique titles on his YouTube channel, so is a true 100% variety YouTuber - very rare. If he tries your game once, it’s useful, but a series (generally if you’re a randomized roguelite - Binding Of Isaac is his signature title) is *eyes bulge out* good. With 860k YouTuber subscribers, a manic schedule (see above!), and a loyal Twitch following, he’s one of the most intellectually curious streamers for new titles. Northernlion has been at this a long time - I actually asked him to give a GDC 2014 talk on using streamers to market your indie game. These are the folks who might actually feature your game on launch if it’s an intriguing new Steam release: ![]() That’s those YouTubers and Twitch streamers who don’t simply concentrate on playing one or two games, all of the time. So we thought it might be helpful to highlight some of our top ‘variety’ streamers. We were recently reminded - via this Tweet from streamer Northernlion showing his complete game schedule during March 2021 - just how many games there are out there, and how tricky it can be to get featured by notable streamers. ![]()
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